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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. We then help their experts (more on that below) to build thought leadership content. Let’s say that during your audit, you discover a post you wrote back in 2013.

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Moneyball for Marketers

Adobe Experience Cloud Blog

A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Do Something New. Unfortunately, as Mark Suster says in his blog, growth hacking is all about finding the new wave. Marketing Automation' In Closing.

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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Hubspot Marketing

As long as it serves its purpose -- whether that's thought leadership, driving leads, explaining a new concept, or something else -- length doesn't matter. Editor's Note: This post was originally published in December 2013 and has been updated for accuracy and comprehensiveness.

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Focus On Your Customer’s Brand In The Future of Marketing

Marketing Insider Group

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. list (that focuses on potential customer’s brand) check out this list on technology marketing. I love the challenge of a new market and decoding the value to the consumer.

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Beyoncé —Game Changer, Brand Builder, Innovative Marketer

Adobe Experience Cloud Blog

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. I’d love to hear what you think in the comments below.

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29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot Marketing

In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. 18) Leverage @mentions in your status updates. Want another LinkedIn user or company to see your status update? 25) Email your LinkedIn Group.