Adobe Experience Cloud Blog
JANUARY 6, 2014
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.
Adobe Experience Cloud Blog
JANUARY 6, 2014
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.
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Adobe Experience Cloud Blog
DECEMBER 18, 2013
Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. CRM User Group Summit (October 13-15) – St. What were your favorite events of 2013? Feel free to share your thoughts below. Feel free to share your thoughts below. Event Marketing'
Adobe Experience Cloud Blog
OCTOBER 2, 2017
For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. It goes without saying that these tools have enormous value for marketers—which is why CRM and Marketing Automation were ranked by marketers as their favorite MarTech tools.
Adobe Experience Cloud Blog
NOVEMBER 18, 2014
Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. Marketing wasn’t even part of the Senior Leadership Team – we had to shift our mentality to become a marketing first culture.
Adobe Experience Cloud Blog
JUNE 11, 2014
For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” What do you think?
Adobe Experience Cloud Blog
JANUARY 15, 2016
I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.
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