2013 Direct Mail User-Generated 
Backlinko
AUGUST 8, 2025
Direct mail is Phase 4 for most. To stay visible, you need to show up in search results and in AI-generated answers. That’s where Generative Engine Optimization (GEO) comes in. Still technically there — but not usually worth the time. Facebook organic for traffic, say, or Yellow Pages. Still fairly priced. They weren’t.
Martech
FEBRUARY 25, 2022
This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. ActiveCampaign.
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