Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We

Transform 121

Transform CMO Advertising Advertisers 121

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Lusha

DECEMBER 9, 2024

Good for New Products/Markets : This is particularly helpful when entering new markets or launching new products with limited market data. New technologies appear, customer preferences shift, and economic conditions fluctuate. Industry Trends Industries change over time.

Price 52

Price CRM Marketing Marketers 52