17 Compelling And Highly Usable B2B Marketing Statistics
Adobe Experience Cloud Blog
SEPTEMBER 29, 2010
B2B interactive marketing spending will climb to nearly $4.8 billion in 2014. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. Source : Buzz Marketing. Source : Forrester Research.
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