Hubspot Marketing

JUNE 30, 2025

Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ? Likewise, content marketing ranked in the top three for B2C. Director of Marketing Job Description Effective marketing teams need insightful leadership.

Management

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing

Content Marketing Institute

JULY 3, 2018

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. Executives from Virgin (including Richard Branson), GE, and Microsoft all publish on LinkedIn.

Content Marketing

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Outbound marketing is a very expensive endeavor. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014.

Outbound Marketing

Hubspot Marketing

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. Let’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “ Puppy Love ” Super Bowl ad which, in January 2016, Inc. Perhaps mandatory.

Video Marketing

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.

Advertising