Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 106

B2C SEO Transform Marketing 106

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MARCH 19, 2024

And, what are their plans and expectations for 2024 and beyond? 11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. With B2B content marketing, you have to play the long game.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Dig deeper: 2023 in review: 3 key trends to inform your 2024 marketing plan Why are there new requirements for bulk senders?

Email Marketing 131

Email Marketing User-Generated B2C Education 131

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. Lead Magnet Examples for B2B Marketers.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Pam Didner

JUNE 2, 2022

Then, your business strategy and revenue model will guide sales goals, marketing planning, content marketing efforts, and sales enablement. The strategic directions need to come from the top for marketing to execute well. Now, they also want B2C-like services and responses.

Transform 83

Transform B2C Marketing Marketers 83

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” said Lauren Harrison, senior marketing consultant at CloudKettle, a consulting firm. So, the shortcomings? Harrison said. “In Cash said. “Do

Transform 93

Transform B2C Law Customer loyalty 93

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Ariyh

SEPTEMBER 25, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,090 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you put together an omnichannel marketing plan? And how do you manage all those channels?

Product 101

Product Food Health B2C 101

Marketing Insider Group

JULY 24, 2023

How to Use GA4 in B2B Marketing One of the most critical aspects of B2B marketing is knowing how to target your audience. Unlike the broad world of B2C, B2B audiences—from possible leads to existing customers—are incredibly specialized.

Analytics 83

Analytics Key Performance Indicator User-Generated B2C 83

The Next CMO

SEPTEMBER 6, 2022

This will require less lead generation, and ultimately a smaller budget, resulting in higher ROI on your marketing and profit for the company. For example, if you are marketing candy bars, then the marketing motion is primarily awareness and perception building. About Plannuh.

B2C 52

B2C Marketing Marketers Finance 52

Adobe Experience Cloud Blog

OCTOBER 12, 2017

When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. If you’re selling products to businesses, cart abandonment content and strategy might mirror that of the B2C processes we’ve identified above. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hubspot Marketing

FEBRUARY 21, 2023

These industries all make sense as top performers because the businesses within them often sell expensive or high-commital offerings (whether they be B2B or B2C). But, because people of the internet are still as hyperconnected as ever, anything could happen with traffic or email marketing. Professional & Business Service: 7.7%

Marketing 98

Marketing Marketers B2C Health 98

Litmus

OCTOBER 27, 2020

Approaching email marketing plans for next year may be a bit different than the past—now that we all know that even with the most well-organized plans and calendars, unexpected elements will arise that change our strategy. Adapting B2C strategies for B2B marketing teams.

B2C 71

B2C Retail eCommerce Marketing Plan 71

Marketing Insider Group

AUGUST 9, 2017

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group.

B2C 83

B2C Marketing Marketers Marketing Plan 83

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. Not a plan: “Let’s make an industry report” A report is just a FORMAT for content, just like video or podcasts or case studies.

Marketing Strategy 96

Marketing Strategy Content Marketing PR Non-Profit 96

Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). Almost half of the respondents said they were “doing digital marketing” without a defined strategy. Now, while hardly scientific, here are some interesting observations.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Lynton Web

JUNE 8, 2023

Read More : Build Out Your Entire Inbound Marketing Plan With Our Handy-Dandy Excel Template Step 2: Gather All Your Content Having easy access to all the content you want to review will make your audit go smoother. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Marketing Insider Group

SEPTEMBER 6, 2021

Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.

Marketing 129

Marketing Marketers B2C Price 129

Hubspot Marketing

MARCH 15, 2023

For example, consider this post, " 5 Steps to Create an Outstanding Marketing Plan [Free Templates]." You know that you'll learn how to create a marketing plan (in 5 steps), and you'll have templates if you need help. Do you wonder what this post will be about? Not at all.

Millennials 87

Millennials CRM B2C eCommerce 87

Neil Patel

AUGUST 25, 2020

Stryde — Best for eCommerce and B2C businesses. If you’re a B2C business or running an eCommerce store, Stryde is a superb choice because they specialize in eCommerce digital marketing for businesses of all sizes. Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). What do you want to get out of your marketing plan?

Marketing 84

Marketing Marketers B2C Price 84

Duct Tape Marketing

MARCH 17, 2023

Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority.

Marketing Strategy 82

Marketing Strategy B2C CMO Marketing 82

Litmus

OCTOBER 5, 2021

Regardless of whether you sell B2B or B2C, your customers expect a personalized experience with your brand that delivers the right offer, to the right person, at the exact right time they need it. A clear presentation of brand purpose establishes a basis for the organization’s entire marketing plan.

CMO 96

CMO Transform B2C Marketing 96

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Marketing Plans for 2021 and Beyond. But I’ve also worked with companies that are more B2C oriented. B2C Marketing and the Gaming Boom. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

MARCH 18, 2021

B2C professionals, on the other hand, might zero in on more personal buying patterns and interests. A successful social media marketing plan is about quality over quantity. The more specific you are about defining your audience, the more effective your social media strategy will be.

Social Media Marketing 143

Social Media Marketing Marketing Strategy Thought Leadership B2C 143

Adobe Experience Cloud Blog

APRIL 10, 2015

But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities. If a business isn’t sure whether its email marketing strategy is increasing sales, targeting the right audience, or boosting revenue, it’s time for marketing automation software.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Hubspot Marketing

DECEMBER 13, 2023

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Customers become expensive to acquire and difficult to retain through email marketing. However, there are still clear benefits of email marketing for hotels. Tie it to your larger hotel marketing strategy.

Email Marketing 86

Email Marketing Marketing Marketers Customer Acquisition 86

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 97

CMO Communications Finance B2C 97

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Step 2: Create your marketing plan. It might benefit you to take inventory of all of your former means of lead generation and marketing campaigns to find trends and gaps in the data.

B2C 87

B2C SEO Education Content Marketing 87

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Identify customer pain points. Identify the keywords.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95