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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ? Likewise, content marketing ranked in the top three for B2C. 2-3 years of marketing and content creation experience.

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LinkedIn for Content Marketing: What You Need to Know

Content Marketing Institute

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. Executives from Virgin (including Richard Branson), GE, and Microsoft all publish on LinkedIn.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot Marketing

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. See who responds to each experiment and how, and it could inform your video marketing strategy. Perhaps mandatory. Sure," you must be thinking. And in other news, the sky is blue.".

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.