2014 CRM Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
JULY 2, 2015
With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.
Adobe Experience Cloud Blog
OCTOBER 2, 2017
Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. I’d like to hear your thoughts in the comments. How do you use data in your decision-making?
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Adobe Experience Cloud Blog
JUNE 9, 2015
Supporting sales teams is marketers’ No. 1 job, and marketing automation helps them do it more effectively. Sales, Marketing Automation, and the Road to More Leads. OK, so it may be called marketing automation, but that doesn’t mean sales can’t use it, too. Monitor Real-Time Activity.
Adobe Experience Cloud Blog
JANUARY 6, 2014
Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4
Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?
Adobe Experience Cloud Blog
JANUARY 6, 2014
Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4
Marketing Insider Group
JULY 1, 2020
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.
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