Sat.Jan 18, 2025 - Fri.Jan 24, 2025

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Forget Fear, Joyful Marketing Works: Examples From Top Brands

Content Marketing Institute

Joy can be a successful marketing strategy only if you dont adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

When we hear the word organic, we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. Its about grabbing their attention and winning them over without paying for it. But how do you do that especially in a saturated market like 2025?

Gen Z 115
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6 ways marketers can use Clay to enrich data and build campaigns

Martech

Data enrichment provider Clay raised $40 million in a Series B expansion Wednesday, which gives the company a valuation of $1.25 billion. If data truly in the new oil, Clay is beginning to look like its John D. Rockefeller. Clay has a couple of proffers that it hopes will excite users. First, like a number of its competitors, AI and automations to help ease the manual burden of researching accounts and prospects.

Marketers 104
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How to Optimize YouTube for Local Search: A Guide for SMBs

Aspiration Marketing

Your local clientele list matters and contributes to the growth of your small business beyond your borders. YouTube videos are useful for reaching out to this category of buyers. Use this approach to improve your local video SEO through an elaborate, scalable, and effective plan. Your approach may focus on geotagged content, keyword enrichment, allowing sharing, and creating engaging stories.

SEO 250
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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How to Create Shareable Blog Content for Social Media

Marketing Insider Group

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.

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How the Instagram Algorithm Works: Your 2025 Guide

Buffer Marketing

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th

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How to Create Brand Guidelines That Ensure Consistency

Aspiration Marketing

Did you know that the consistent presentation of a brand has been seen to increase revenue by up to 33%? That's the power of a strong brand identity! Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image. By establishing clear guidelines, you build brand recognition, foster customer trust, and ensure consistent messaging across all platforms.

Branding 224
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How to Write a Content Brief [Template + Examples]

Hubspot Marketing

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right.

Logistics 113
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How to drive organic social media growth in 2025

Sprout Social

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

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Become a Social Media Creator in 2025: Your 9-Step Plan

Buffer Marketing

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

Gen Z 111
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Creating Personalized ABM Campaigns in HubSpot

Aspiration Marketing

Personalized experiences are no longer a luxury but an expectation in modern marketing. Buyers crave tailored experiences that speak directly to their needs and challengesand that's where account-based marketing (ABM) shines. ABM allows you to laser-focus your efforts on high-value accounts, treating each as its own market segment. However, achieving true personalization at the account level can be complex.

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Ensuring precision and clarity in digital project specs

Martech

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.

Price 113
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Social Media Analytics Dashboard: 4 Examples and How to Create One

SocialPilot

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. By giving you a clear picture of whats working and whats not, these dashboards help you cut through the noise and focus on strategies and campaigns that deliver results.

Analytics 110
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How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

Hubspot Marketing

Ive faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires dont work out. At times, it feels easier to just accept reality and move on. Well, that new hire wasnt the right person for our team right now. Well do better next time! But, if you dont understand why that hire didnt work out if you fail to understand the real problem youre bound to repeat it.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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CRO vs. SEO: What's the Difference and Why You Need Both

Aspiration Marketing

Think CRO and SEO are locked in a battle for your marketing budget? Think again. While they might seem like separate strategies, they're actually the dynamic duo of the digital world. In this blog, we'll explain the key differences between CRO and SEO and show you why using both is the secret weapon your business needs to conquer the online world.

SEO 205
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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

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24 Up-To-Date PPC Statistics to Know

Backlinko

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions.

B2C 101
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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

Im a tinkerer at heart. As a content marketer, I cant help it theres that perfect word hiding somewhere. Thats the mentality I bring to landing pages I create for companies, too. You might love your pages first iteration just like how I love the first draft. But, you know its due for a rewrite. Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience.

Place 115
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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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How to use modern language models for enhanced sentiment analysis

Martech

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

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The Benefits of Outsourcing Blog Writing to Agencies

Marketing Insider Group

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them.

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Meta is Launching a Video Editing App: Here's Everything We Know About Instagram Edits

Buffer Marketing

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban , leaving creators scrambling for alternatives. The timing is no coincidence, of course. Meta has a history of making strategic moves to fill market gaps.

Product 109
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Last Call to Sign Up For My Marketing Ops Leadership Workshop!

The Marketing Operations Leader

The time to level up your marketing ops career is now—our workshop starts this week , and I don’t want you to miss out! This is your final reminder to join Lead with Confidence: A Practical Workshop for Marketing Ops Mastery. Why Act Now? The live sessions are all about simulations and practical exercises that will help you lead a marketing ops function with confidence.

Marketers 130
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

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Gen Z is turning this CEO's business model upside down

Hubspot Marketing

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart.

Gen Z 92
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A beginner’s guide to footfall attribution: the basics

illumin

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat

Retail 95
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How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data

Content Marketing Institute

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

Analytics 108
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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Are your CX metrics hurting your customer experience?

Martech

Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). Each year, a new metric emerges, championed by analysts or consultants claiming it solves the limitations of its predecessors.

Customer 107
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Free Speech vs. Algorithmic Manipulation

David Meerman Scott

The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.

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The best TV premieres of 2024, according to social media

Hootsuite

Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t just about ratings.

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10 UK social media trends for 2025

Sprout Social

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.