Adobe Experience Cloud Blog
APRIL 11, 2014
To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Modern Marketing'
Adobe Experience Cloud Blog
JULY 2, 2015
With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.
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Adobe Experience Cloud Blog
DECEMBER 27, 2016
By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Offer your audience educational, useful, or entertaining content to pique their interest and build trust.
Adobe Experience Cloud Blog
AUGUST 2, 2016
In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Passionate customers are the best kind of marketing. I’m not alone–we all love a good underdog story, don’t we?
Adobe Experience Cloud Blog
JUNE 9, 2015
Supporting sales teams is marketers’ No. 1 job, and marketing automation helps them do it more effectively. Sales, Marketing Automation, and the Road to More Leads. OK, so it may be called marketing automation, but that doesn’t mean sales can’t use it, too. Monitor Real-Time Activity.
Adobe Experience Cloud Blog
OCTOBER 2, 2017
So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.
Adobe Experience Cloud Blog
NOVEMBER 11, 2013
As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. I also strongly recommend syncing leads to your marketing automation platform.
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