Vertical Response

JANUARY 26, 2025

Want better open rates for your emails? Check out these 50 top-performing email subject lines. Youll learn what makes them effective and get tips on crafting your own compelling subject lines. Key Takeaways Email subject lines significantly influence open rates, with 47% of recipients deciding to open based on the subject alone. Effective subject lines are short, specific, and provide clear value or urgency, often incorporating personalization to increase engagement.

Email Marketing 52

Email Marketing Communications Promotion Shipping 52

Aspiration Marketing

JANUARY 27, 2025

What are the most important factors in attracting top candidates? Besides attractive paychecks, the best talents consider corporate culture, stability, healthy work-life balance, flexibility, and opportunities for personal development. In this regard, an employer's reputation plays a crucial role in how best talent perceives the company, which explains why you should consider building a solid employer brand in 2025.

Branding 249

Branding 249

Martech

JANUARY 27, 2025

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to work as well as OpenAI’s o1 while costing 95% less. It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies.

Copywriting 109

Copywriting Marketing Marketers Price 109

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. 1.

Event Marketing 64

Event Marketing Key Performance Indicator Logistics Marketing 64

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

SmartBrief - Marketing

JANUARY 29, 2025

Pop-up ads, when used effectively, are an excellent way to get more people to take action on your site. By delivering the right message at the right time, you can capture your audience’s attention and guide them toward the next step. The “next step” for businesses will vary based on their industry and long-term goals. But generally speaking, goals include convincing someone to sign up for a newsletter, grab a lead magnet or finalize a purchase.

User-Generated 104

User-Generated Product Shoppers Branding 104

Aspiration Marketing

JANUARY 30, 2025

Is your website a high-performance machine or a digital ghost town? To thrive online, your website needs to do more than just existit needs to actively attract and convert visitors. That's where Conversion Rate Optimization (CRO) comes in. CRO is the art and science of improving your website to increase the percentage of visitors who take desired actions, whether it's making a purchase, signing up for a newsletter, or requesting a quote.

Customer 282

Customer SEO 282

The Marketing Operations Leader

JANUARY 27, 2025

In this edition: Your 90 Day MOPs and RevOps Plan - Template Included Major Takeaways from Marketing Ops Interview Bootcamp Poll: What’s the Biggest Challenge Teams Face in Campaign Operations Exclusive For Paid Subscribers: How to Manage a Marketing or Ops Team That Has More Experience Than You WEBINAR: Attend to learn how to overcome the core struggles in email operations Future-proof your email marketing operations in 2025 - live session tomorrow Email marketing teams face increasing ch

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting.

Management 114

Management SEO Finance Energy 114

Aspiration Marketing

JANUARY 28, 2025

Tired of casting a wide net and hoping for the best? Account-based marketing (ABM) offers a refreshing alternative, allowing you to focus your efforts on high-value accounts with laser precision. It's a proven strategy, with 87% of marketers who measure ROI reporting that ABM outperforms all other marketing investments. And with HubSpot, implementing a winning ABM strategy is easier than ever.

Customer 238

Customer Marketing Marketers 238

Marketing Insider Group

JANUARY 27, 2025

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Outsourcing can help drive meaningful results while allowing internal teams to focus on their strengths. Quick Takeaways PPC outsourcing offers access to specialized knowledge without hiring in-house experts.

Management 116

Management Advertisers Advertising Market Trends 116

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

Social Media Marketing 112

Social Media Marketing User-Generated Food Branding 112

Hubspot Marketing

JANUARY 31, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and modernist exuberance. Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing.

Gen Z 111

Gen Z Manufacturing Millennials Fashion 111

Aspiration Marketing

JANUARY 29, 2025

Many businesses mistakenly believe a logo is all they need to establish their brand, but a truly impactful brand identity goes far beyond a simple visual. It's a complex tapestry of values, personality, and story that resonates with your audience. In this blog, we'll dive into the core elements of brand identity and provide a step-by-step approach to help you define yours, ensuring your business stands out in a crowded marketplace.

Branding 162

Branding 162

Martech

JANUARY 27, 2025

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect.

CRM 112

CRM Communications Marketing Marketers 112

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of th

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Hubspot Marketing

JANUARY 27, 2025

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG so the fact that its taken over a decade for us to put together our first-ever report on the state of blogging isnt the best look. But hey! As that Chinese proverb says, The best time to plant a tree is 20 years ago.

Transform 111

Transform Marketing Marketers Thought Leadership 111

Buffer Marketing

JANUARY 29, 2025

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.

Entertainment 111

Entertainment Management Social Media Marketing Marketing 111

Martech

JANUARY 29, 2025

I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.

CMO 118

CMO Marketing Marketers Management 118

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Product

Marketing Insider Group

JANUARY 28, 2025

Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience.

Branding 94

Branding Transform Analytics Communications 94

SocialPilot

JANUARY 30, 2025

Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hootsuite

JANUARY 31, 2025

Popularity matters whether youre running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved?

User-Generated 93

User-Generated Social Media Marketing Management Branding 93

Martech

JANUARY 27, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats the difference between agentic AI and generative AI? Agentic AI represents a significant evolution in the realm of artificial intelligence, particularly in its application within marketing and other business functions.

Logistics 118

Logistics User-Generated Market Trends Management 118

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Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year.

Retail 86

Retail Shoppers User-Generated Customer Journey 86

Hubspot Marketing

JANUARY 27, 2025

When HubSpots Global Events Team had its first kickoff planning session for INBOUND 2024, they werent sure about the creative direction theyd take. One thing was clear though: Given how huge AI has become in the last few years, they knew theyd incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production from creating eye-catching visuals with Midjourney to targeted agendas with Claude.

Fashion 102

Fashion Price Branding Management 102

Buffer Marketing

JANUARY 30, 2025

It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.

User-Generated 90

User-Generated Education Analytics Thought Leadership 90

Martech

JANUARY 31, 2025

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.

Entertainment 101

Entertainment Marketing Marketers Price 101

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Marketers

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. Why? Your prospects don’t want to buy SEOthey want to buy results. I learned this the hard way. After years of trial and error, I found a system. It consistently delivers what people want: more customers, revenue, and growth. In fact, I’ve maintained a 75% close rate by focusing on one thing: demonstrating value before asking for the sale.

SEO 71

SEO Price CRM Outbound Marketing 71

Social Media Examiner

JANUARY 30, 2025

Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? In this article, youll discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond. Why Content Marketing Still Matters in 2025 The marketing landscape is evolving […] The post Is Search Dying and Does Content Really Matter Looking Ahead appeared first on Social Media Examiner.

Content Marketing 90

Content Marketing Social Media Marketing Marketing Marketers 90

Martech

JANUARY 30, 2025

AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.

Marketing 110

Marketing Marketers User-Generated Analytics 110

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Customer Journey