Sat.Feb 08, 2025 - Fri.Feb 14, 2025

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5 Signs Your Sales And Marketing Teams Are Working In Silos (And How To Fix It)

The LeadG2 Blog

The alignment between sales and marketing is crucial for success. Yet, many organizations struggle with teams working in silos, leading to missed opportunities and inefficiencies. Here are 5 signs to lookout for to avoid sales and marketing misalignment that leads to lost revenue: Lack of Communication and Shared Goals Inconsistent Messaging and Branding Disjointed Customer Journey Inefficient Use of Resources, Tech, and Tools Misaligned Metrics and KPIs Let's explore these areas as well as tips

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4 Seasonal Email Ideas to Engage Customers All Year Round 

Aspiration Marketing

When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn't align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation. The thing is--seasonal emails offer so much more than that.

Customer 262
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Want better AI content? Your marketing team needs RAG

Welcome Software

Six revisions deep into an AI-generated blog post and it still sounds like a robot wrote it. You know the kind: "Leveraging synergistic solutions." "Empowering dynamic innovation." "Revolutionizing paradigm shifts." The problem isn't just about generating more content, it's about generating on-brand content. Marketing teams are stuck between two frustrating options: AI that can produce content at scale but gets the details wrong Manual processes that are accurate but painfully slow Enter retriev

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

Transform 127
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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2025: The Year of AI-Ready Data!

MarketingOps

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. My company has worked with hundreds of organizations to build internal AI models for automating scoring, qualification, nurturing, and more, and we’re now running close to half a billion daily predictions for them.

CRM 147

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Breakdown of GTM Ops vs. MOPs vs. RevOps

The Marketing Operations Leader

In this edition: Breakdown of GTM Ops vs. MOPs vs. RevOps The Power of the Full Stack Marketer (Also Podcast Episode) Poll: What is Everyone’s Long-Term Martech Career Goal Exclusive For Paid Subscribers : Why It’s Not Enough To Be Operations Managers - We Must Become Internal Operations Consultants This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill ou

Analytics 130
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The top 50 genAI use cases in marketing

Martech

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Transform 139
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How frequent AI usage is leading to cognitive decline

Businesses Grow

I want to talk about my wife for a moment. This is relevant to AI, trust me. In most marriages, there is a division of labor. For example, my wife does the taxes for our family. I used to do the taxes, but once we were married, this was something she wanted to do, so I happily off-loaded that duty. Today, if I had to do my own taxes, I would be lost.

Education 112
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What is YouTube Studio, and How Does it Help My Channel?

Aspiration Marketing

With over 2.6 billion monthly active users, the potential reach YouTube offers is staggering. However, harnessing this power isn't without its challenges. Managing a YouTube channel involves much more than simply uploading videos. It requires meticulous attention to detail, strategic planning, and constant optimization to ensure your content reaches the right eyes and drives meaningful engagement.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to use intent data to find and convert B2B leads

SmartBrief - Marketing

Its one thing to drive traffic to your site, but its a completely different thing to turn that interest into sales. This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts.

CRM 88
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How ChatGPT search reshapes the B2B buyer’s journey

Martech

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

Gen Z 136
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How to Use Social Media as a B2B Company

Buffer Marketing

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” remember there’s still a human behind every B2B purchase, too. Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective ch

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CRO for Mobile: Optimize Your Website for On-the-Go Conversions

Aspiration Marketing

Imagine losing half your customers before they even walk through the door. That's the reality for businesses that neglect mobile optimization. In a world increasingly dominated by smartphones, mobile traffic has overtaken desktop, yet conversion rates lag significantly. But, by optimizing websites for mobile users, companies can unlock a wealth of untapped potential and drive significant business growth.

Customer 164
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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What is the Meta Pixel, and how do you make the most of it?

Hootsuite

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts.

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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.

Transform 119
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Viral Short-Form Video Formats for 2025

Social Media Examiner

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? In this article, you'll learn a proven methodology for dissecting successful content formats and adapting them to your own niche. Why Video Storytelling Matters for Marketers With 5 billion people on social media platforms today, […] The post Viral Short-Form Video Formats for 2025 appeared first on Social Media Examiner.

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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see queen bee Regina George wearing army pants and flip-flops, they decide to do the same. Its absurd but also entirely realistic. Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

Buffer Marketing

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

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What are the marketing opportunities in ‘Web3’ technologies?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets.

Transform 124
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9 Shopify Blog Examples You Need to See (+ Pro Tips)

Backlinko

Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. Thats high-value SEO traffic it can funnel to its product pages. All without relying on ads. And heres the thing: If youre not blogging, youre missing more than search traffic.

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AI Priming: Getting Custom and Accurate AI Output

Social Media Examiner

Wondering why your AI results aren't meeting expectations? Curious about the secret to crafting more effective prompts? In this article, you'll discover why 95% of your prompt should be dedicated to priming and how to implement this strategy for better AI outcomes. Why Prompt Priming Improves AI's Responses To help us understand the importance of […] The post AI Priming: Getting Custom and Accurate AI Output appeared first on Social Media Examiner.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The HubSpot Sales Blog's Data-Driven Play That Earned 250k+ Non-Organic Views

Hubspot Marketing

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our main thing like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing.

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How to use HubSpot to improve your webinar strategy

Martech

Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, Im always talking with clients about this! So lets dive into actionable strategies you can use to streamline workflows, boost attendance and deepen post-event engagement all while keeping your tech stack simple. Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters.

CRM 105
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Brand love: How to make audiences’ hearts grow fonder

Sprout Social

Is receiving brand love like celebrating Valentines Day in primary school? Stay with me here. On Valentines Day, my classmates and I would craft various pink and red heart-shaped notes for our peers. One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. At the end of the afternoon, it was a thrill to take stock.

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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 94
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Use Hashtags Effectively in Social Media Marketing?

SocialPilot

You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? Are hashtags still relevant? Don’t worry; we’ll be answering all your questions here. But has it ever occurred to you how this hashtag word even came up? Where did it all start? Let me tell you, It all started in 2007 when Chris Messina first introduced the pound symbol (#) on Twitter (now called X) to organize groups and spark conversations around specific topics.

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The truth about martech in 2025 and how to make it work for you

Martech

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.

Finance 112
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How the Scarcity Principle Can Transform Ecommerce

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success.