The LeadG2 Blog

FEBRUARY 11, 2025

The alignment between sales and marketing is crucial for success. Yet, many organizations struggle with teams working in silos, leading to missed opportunities and inefficiencies. Here are 5 signs to lookout for to avoid sales and marketing misalignment that leads to lost revenue: Lack of Communication and Shared Goals Inconsistent Messaging and Branding Disjointed Customer Journey Inefficient Use of Resources, Tech, and Tools Misaligned Metrics and KPIs Let's explore these areas as well as tips

Customer Journey 71

Customer Journey Communications Marketing Marketers 71

Aspiration Marketing

FEBRUARY 10, 2025

When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn't align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation. The thing is--seasonal emails offer so much more than that.

Customer 262

Customer Email Marketing Branding Marketing 262

Welcome Software

FEBRUARY 13, 2025

Six revisions deep into an AI-generated blog post and it still sounds like a robot wrote it. You know the kind: "Leveraging synergistic solutions." "Empowering dynamic innovation." "Revolutionizing paradigm shifts." The problem isn't just about generating more content, it's about generating on-brand content. Marketing teams are stuck between two frustrating options: AI that can produce content at scale but gets the details wrong Manual processes that are accurate but painfully slow Enter retriev

User-Generated 52

User-Generated Customer Journey Fashion Marketing 52

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

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Transform Logistics User-Generated Marketing 122

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. My company has worked with hundreds of organizations to build internal AI models for automating scoring, qualification, nurturing, and more, and we’re now running close to half a billion daily predictions for them.

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CRM Whitepaper Health Analytics 147

Aspiration Marketing

FEBRUARY 11, 2025

Imagine losing a key business deal because of a simple mistranslationit happens more often than you think. The truth is, businesses must speak their customers' language to succeed, making multilingual marketing no longer a luxury, but a necessity. As a global company, you already serve these markets with your products and services or have near-term launch plans.

New Markets 254

New Markets Product Customer Marketing 254

Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Transform 136

Transform Copywriting Marketing Marketers 136

SmartBrief - Marketing

FEBRUARY 12, 2025

Its one thing to drive traffic to your site, but its a completely different thing to turn that interest into sales. This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts.

CRM 88

CRM Customer Journey Education Marketing Strategy 88

Aspiration Marketing

FEBRUARY 13, 2025

With over 2.6 billion monthly active users, the potential reach YouTube offers is staggering. However, harnessing this power isn't without its challenges. Managing a YouTube channel involves much more than simply uploading videos. It requires meticulous attention to detail, strategic planning, and constant optimization to ensure your content reaches the right eyes and drives meaningful engagement.

Management 175

Management Social Media Marketing Content Marketing Marketers 175

Businesses Grow

FEBRUARY 12, 2025

I want to talk about my wife for a moment. This is relevant to AI, trust me. In most marriages, there is a division of labor. For example, my wife does the taxes for our family. I used to do the taxes, but once we were married, this was something she wanted to do, so I happily off-loaded that duty. Today, if I had to do my own taxes, I would be lost.

Education 111

Education User-Generated Analytics Email Marketing 111

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

Gen Z 132

Gen Z Transform Millennials User-Generated 132

Hubspot Marketing

FEBRUARY 10, 2025

One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see queen bee Regina George wearing army pants and flip-flops, they decide to do the same. Its absurd but also entirely realistic. Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously.

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Aspiration Marketing

FEBRUARY 12, 2025

Imagine losing half your customers before they even walk through the door. That's the reality for businesses that neglect mobile optimization. In a world increasingly dominated by smartphones, mobile traffic has overtaken desktop, yet conversion rates lag significantly. But, by optimizing websites for mobile users, companies can unlock a wealth of untapped potential and drive significant business growth.

Customer 162

Customer SEO 162

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” remember there’s still a human behind every B2B purchase, too. Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective ch

B2C 83

B2C Social Media Marketing User-Generated Entertainment 83

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.

Transform 113

Transform Copywriting Email Marketing Shoppers 113

Social Media Examiner

FEBRUARY 13, 2025

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? In this article, you'll learn a proven methodology for dissecting successful content formats and adapting them to your own niche. Why Video Storytelling Matters for Marketers With 5 billion people on social media platforms today, […] The post Viral Short-Form Video Formats for 2025 appeared first on Social Media Examiner.

Social Media Marketing 99

Social Media Marketing Marketing Marketers 99

Hubspot Marketing

FEBRUARY 12, 2025

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our main thing like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing.

Inbound Marketing 87

Inbound Marketing Place Management Branding 87

Hootsuite

FEBRUARY 10, 2025

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts.

Social Media Marketing 87

Social Media Marketing Shoppers Law Advertisers 87

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Product

Martech

FEBRUARY 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets.

Transform 119

Transform Finance User-Generated Marketing 119

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 96

CRM Customer Transform Customer loyalty 96

Hubspot Marketing

FEBRUARY 14, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success.

Transform 93

Transform eCommerce Shoppers Price 93

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? Stay with me here. On Valentines Day, my classmates and I would craft various pink and red heart-shaped notes for our peers. One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. At the end of the afternoon, it was a thrill to take stock.

Branding 77

Branding Health Education User-Generated 77

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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.

Finance 108

Finance Transform Customer Journey Customer Acquisition 108

Social Media Examiner

FEBRUARY 11, 2025

Wondering why your AI results aren't meeting expectations? Curious about the secret to crafting more effective prompts? In this article, you'll discover why 95% of your prompt should be dedicated to priming and how to implement this strategy for better AI outcomes. Why Prompt Priming Improves AI's Responses To help us understand the importance of […] The post AI Priming: Getting Custom and Accurate AI Output appeared first on Social Media Examiner.

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Customer 90

SocialPilot

FEBRUARY 13, 2025

You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? Are hashtags still relevant? Don’t worry; we’ll be answering all your questions here. But has it ever occurred to you how this hashtag word even came up? Where did it all start? Let me tell you, It all started in 2007 when Chris Messina first introduced the pound symbol (#) on Twitter (now called X) to organize groups and spark conversations around specific topics.

Social Media Marketing 86

Social Media Marketing User-Generated Marketers Marketing 86

Buffer Marketing

FEBRUARY 13, 2025

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

Transform 77

Transform Thought Leadership CMO Analytics 77

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Marketers

Martech

FEBRUARY 11, 2025

Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, Im always talking with clients about this! So lets dive into actionable strategies you can use to streamline workflows, boost attendance and deepen post-event engagement all while keeping your tech stack simple. Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters.

CRM 100

CRM Promotion Customer Marketers 100

Marketing Insider Group

FEBRUARY 11, 2025

Blog content is a powerful tool for engaging readers and turning them into loyal customers. To achieve this, blogs have to do more than informthey should strategically guide readers toward taking meaningful actions. Creating effective blog CTA strategies ensures your content converts readers into leads, subscribers, or buyers. This article explores the steps to optimize your blog for higher conversions.

Customer Journey 71

Customer Journey eBook User-Generated Place 71

SocialPilot

FEBRUARY 14, 2025

Have you ever posted an image on Bluesky only to find it awkwardly cropped or stretched? We’ve all been there. Whether you’re managing social media campaigns, building your brands presence, or posting updates on Bluesky, the wrong image dimensions can make your content look unprofessional and reduce engagement. As the newest microblogging platform in town, its natural for marketers to be unaware of the sites best practices, image sizes, character limits, and so on.

User-Generated 85

User-Generated Social Media Marketing Management Branding 85

Duct Tape Marketing

FEBRUARY 12, 2025

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code. David is widely regarded as one of the top authorities on persuasive communication, storytelling in marketing, and direct response marketing.

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Copywriting Communications Marketing Strategy Customer 72

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Customer Journey