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How to Stress Less About Referrals

Duct Tape Marketing

How marketing automation fuels word-of-mouth referrals. The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. The value of marketing automation is undeniable, too.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

This budgetary optimism was misplaced… However, these cuts have been a slow burn over the course of the last year, where many marketing budgets have not recovered what was originally lost.” ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%