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Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. This is an expensive marketing model. Outbound marketing is a very expensive endeavor. photo credit: State of Inbound 2014.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

This budgetary optimism was misplaced… However, these cuts have been a slow burn over the course of the last year, where many marketing budgets have not recovered what was originally lost.” ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%