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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

5 Types of Video Content Perfect for Each Stage of the Customer Journey. Buffer , 2014). that can be transformed into a “snackable” video series. Highlight how existing #content can be transformed into a snackable #video series, says @NobleDigitalOne. (More below on how to develop your strategy.). Do a Q&A.

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The Ultimate Guide to Augmented Reality

Hubspot Marketing

And AR can do much more than transform your face or recognize your favorite paintings. In 2014, Google released Google Glass — the first mass-produced, wearable AR device — making it easy to get digital information simply by nodding your head. But while this technology is familiar in some settings, it’s definitely not simple.

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Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

So why would customers expect (or even want) the same experience from different brands? Rather than focusing on the ideal customer experience , companies should think in terms of brand experience. Brands should seek to create touchpoints along a customer journey that are consistent with and inspired by the brand positioning.

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

Chief Martec

It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. There but for the grace of God go I in any 60-second interview clip. I feel for the speaker.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

Niche marketplaces make it easier for your prospective customers to find you. This is an essential step towards creating a customer journey they’ll love. Founded in 2014, Decorist is a B2C niche marketplace specifically for interior designers to sell their design services. Help Boost Brand Loyalty.

B2C
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Rise of the Marketing Platform

Adobe Experience Cloud Blog

The implication is that marketing is shifting again, this time to managing customer engagement – meaning that marketers will need a customer engagement platform to keep up. Here are five of the biggest trends that are transforming marketing today. Too see why, read on…. Five Big Trends in Marketing Today.