Adobe Experience Cloud Blog
OCTOBER 1, 2013
The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).
Hubspot Marketing
MAY 1, 2017
There’s nothing worse than taking the time to produce something highly customized, only to find out you’ve sent it to someone who doesn’t have the decision-making power you need. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. 3) Coca Cola.
Marketing Insider Group
JANUARY 7, 2015
There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.
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