Remove 2014 Remove Advertising Remove Customer Marketing Remove Millennials
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? There’s nothing worse than taking the time to produce something highly customized, only to find out you’ve sent it to someone who doesn’t have the decision-making power you need. 3) Coca Cola.

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Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Marketing Insider Group

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.