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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Contributing to long-form content projects such as ebooks. Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Proven experience in digital marketing and/or demand generation.

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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Modern Marketing'

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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Passionate customers are the best kind of marketing. I’m not alone–we all love a good underdog story, don’t we?

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.