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When I go in an analyse local business I see somewhere in the order of between 70 to 90% of their keyperformanceindicators coming out of Google whether they know it or not. John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? Mike: Yes I did.
Dig deeper: The state of GA4, one year after the big migration Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as keyperformanceindicators (KPIs). Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.
Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as keyperformanceindicators (KPIs). The “organic social” channel, which offers a new way to measure social media marketing, delivered 1,920 users, 4,952 key events and $5,797 in total revenue over the same period.
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