Scoop.it!

FEBRUARY 29, 2024

Joseph Folkman, a behavioral statistician, performed a research study in 2014 about vision statements and how they affect a company’s success. According to Karolina Turowska, the Digital PR Specialist at PhotoAiD , “Words have incredible power. The vision statement is the “what” to the mission statement’s “why” and “how.”

PR 78

PR Entertainment Product Customer 78

Marketing Insider Group

NOVEMBER 10, 2014

” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” ” You can follow them on Twitter too (@ RTMSucks ).

PR 91

PR Marketing Marketers Content Marketing 91

Rock Content

DECEMBER 7, 2016

For example, Google’s Site Readability Team did a Reddit AMA, too, in 2014. There are countless other similar stories, and a lot of PR nightmares in recent years have started with a poorly thought out #Ask[InsertBrandName] on Twitter. Hyatt is not the first brand to watch a live Q&A veer way, way, way off track.

PR 65

PR Communications Branding Customer 65

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Is the post-2014/15 drop-off due to lack of outreach?

PR 56

PR B2C Fashion SEO 56

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — jrAtcpeOge pic.twitter.com/2swQQKjS4k. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

DECEMBER 22, 2014

For 2014 , my marketing predictions were all about content, data and culture. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. Not a bad year for predictions?

PR 89

PR Marketing Marketers Market Trends 89

Marketing Insider Group

OCTOBER 12, 2015

But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I also predicted the need for content strategists, social sales leaders and data scientists. I think I hit the right trends for change agents and forward-thinking leaders in marketing.

Content Marketing 94

Content Marketing Telemarketing Entertainment Marketing 94

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).

Transform 90

Transform Marketing Marketers Non-Profit 90

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.

Thought Leadership 134

Thought Leadership Marketing Marketers Inbound Marketing 134

Rock Content

AUGUST 20, 2020

David Meerman Scott launched the book “ The New Rules of Marketing & PR ” in 2007 to address changes in the way we work in these areas as the internet grows. When the iPhone 6 launched, back in 2014, users worldwide start to complain about the phone bending when stores in the back pockets.

User-Generated 72

User-Generated Transform Promotion PR 72

Duct Tape Marketing

FEBRUARY 10, 2014

I’ve updated the calendar element with my plan for 2014. My editorial themes for 2014: January – Planning and organizational development. PR Pitches – We use our themes to promote stories and pitches to the media. I’ll use my organization as an example to help illustrate this point. February – Offline marketing.

eBook 76

eBook Outbound Marketing PR Marketing Strategy 76

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

Content Marketing 92

Content Marketing Transform Marketing Marketers 92

Duct Tape Marketing

AUGUST 18, 2016

Oreo found this out in 2014 when it tweeted what was clearly an automated reply to a Twitter troll. That automated response led to a lot of negative PR for the brand. It might feel like you’re in full control when automation is set up, but that control goes out the window when you start involving the public. As Quickly as Possible.

PR 44

PR Price Place Branding 44

Doug Garnett

JULY 12, 2016

And here are some domestic US numbers from 2014/15 for more perspective: More than $4 Trillion: US retail market (excluding automotive) per US Census Bureau. In many ways, I think they’re a PR ploy. . $88 billion: Home Depot revenue. $50-$65 50-$65 billion: Estimated Amazon Retail Equivalent Revenue. $53 Coyote or Gorilla?

Non-Profit 52

Non-Profit Retail eCommerce Logistics 52

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. And by the way, this term was coined in 2014, so it's not new. Earned media, yes, traditional pr, but also digital. The term is not new.

SEO 64

SEO Transform Gen Z PR 64

Search Engine Land

MARCH 7, 2023

SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. Sullivan reiterated this point in 2014: Doing SEO, SEM or social media marketing isn't "growth hacking." These two examples are what a holistic SEM strategy should be by combing SEO, paid, social, affiliates, PR, etc.

SEO 95

SEO PR Marketing Marketers 95

Search Engine Land

SEPTEMBER 26, 2023

Holistic marketing, brand reputation, PR-led link building, well-researched content, customer experience, and proven expertise are now the norm to succeed in Google Search,” he said, outlining the multifaceted and often multi-disciplined approach required from modern SEOs.

SEO 125

SEO Transform User-Generated Health 125

Sprout Social

FEBRUARY 10, 2022

Check out the evolution of the brand’s Twitter from 2014 to 2021 below. Rebrands are the bread and butter of PR pros. Doing so allows you to modernize your business and avoid being perceived as stuck in your ways. Mailchimp is a great example of this. Creative teams.

PR 118

PR Communications Branding Copywriting 118

Duct Tape Marketing

OCTOBER 17, 2018

I can send you that 2014 report and you can see it. John Jantsch: You advocate and I’m a full supporter of this, but some things that people are kind of turning a little bit of a side eye to these days is Print for example and PR. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report.

Non-Profit 56

Non-Profit Direct Mail Marketing Marketers 56

Search Engine Land

FEBRUARY 17, 2023

Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight 2014: Ads on the knowledge graph were for movie streaming rentals that gave Google Play the VIP treatment. Aviate Is Yahoo’s Answer To Google Now (And More) 2014: But it wasn’t “robust” enough to fulfill its strategic potential.

Search Marketers 89

Search Marketers Marketing Marketers SEO 89

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. We also learned the power of PR and guest blogging. In 2014, we launched our first annual blogger survey. The goal has always been relationships and lead gen. Phase 2: Double down. A big change at Orbit led to a big change in our marketing.

Thought Leadership 128

Thought Leadership Energy Content Marketing Promotion 128

Hootsuite

MAY 10, 2021

In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Social media has become a primary channel for big companies to broadcast comms and PR messages. There’s little sense that messages have been sanitized by overzealous PR teams. Share your opinion: [link]. — Athleta (@Athleta) May 4, 2021. Peloton and the U.S.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. New statistics may attract the attention of journalists and other bloggers (good for PR).

B2C 145

B2C eBook Analytics Promotion 145

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 108

Content Marketing Whitepaper PR Marketing 108

Content Marketing Institute

NOVEMBER 15, 2018

Microsoft did this in 2014 when Satya Nadella took the reins and reversed a generations-old practice of denying and vilifying the competition. Is this PR? HANDPICKED RELATED CONTENT: How to be Purposeful With Your Purpose-Driven Content [Examples]. Start with thinking. Back to Nike’s Kaepernick tweet. “Is Is this an ad?

Branding 98

Branding Automobile Transform PR 98

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1 ” In the U.S.,

PR 52

PR Health Communications Branding 52

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. This is an expensive marketing model. photo credit: Moz.

Outbound Marketing 56

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 56

Moz

JANUARY 12, 2021

Since their peak in 2014, the search visibility for the site has gone down and down and down. Well, first you have to realize that any investment you make in brand building, whether that's through PR activities or through like traditional advertising, is good business to do anyway. It's completely overrun with adverts.

SEO 59

SEO PR Branding Place 59

Litmus

OCTOBER 31, 2018

By the summer of 2014, remote work was going so well that our founders decided to extend the opportunity to all employees. For a trivial example, “I’ll take lunch right after I finish this PR review.”). As we grew the engineering team, we decided to hire the best candidates regardless of where they were located.

Management 69

Management Real Estate Finance PR 69

Hootsuite

FEBRUARY 24, 2021

Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms.

Health 141

Health Social Media Marketing Marketing Marketers 141

Rock Content

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. And then there’s LinkedIn.

Content Marketing 67

Content Marketing User-Generated PR eBook 67

Duct Tape Marketing

JANUARY 11, 2023

Now, the science that you're talking about, there was a study at a warden, which I think is so fascinating, it was 2014, they decided to see if they could identify what, what is the underlying, you know, consequence of anyone not actually having a plan B, but simply comp contemplating a plan B. (10:01): And a lot of people don't do that.

Food 78

Food Finance PR Energy 78

Exposure Ninja

FEBRUARY 1, 2022

Airbnb’s Digital PR. The company then went from strength to strength, resulting in a $10 billion valuation in 2014, just seven years after the original “airbed and breakfast” idea. Looking at these, you can already see an emerging trend of Airbnb running clever digital PR campaigns with great, newsworthy hooks.

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketing 52

Duct Tape Marketing

APRIL 12, 2017

John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? I mean now when you create a local business listing you no longer auto-create a plus page, so I think that separation is going to be pretty complete. Mike: Yes I did. If you do those three things you know you don’t have to worry.

Key Performance Indicator 31

Key Performance Indicator SEO Place PR 31

Duct Tape Marketing

AUGUST 3, 2017

You took on the world on online PR. The book that came before it, “The Obstacle Is The Way,” came out in 2014 and actually sells better weekly that Ego, so I would say it’s on the cusp of being defined as one of those books. Ryan H: Thank you for having me. John J: So, which is it? Sixth book? Ryan H: This is six.

Marketing 36

Marketing Marketers Advertising Advertisers 36

Hootsuite

OCTOBER 1, 2019

A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? On Instagram, there’s no room for “good enough” shots. Time to level up.

User-Generated 111

User-Generated PR Law Shipping 111

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134