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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. That’s when I realized that the shift from conversions to key events in GA4 is a game changer. And who can blame them?

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. That’s when I realized that the shift from conversions to key events in GA4 is a game-changer. And who can blame them?

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Transcript of How to Get Found Using Local SEO Tactics

Duct Tape Marketing

Transcript of How to Get Found Using Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing. Really the undisputed king of local SEO. When I go in an analyse local business I see somewhere in the order of between 70 to 90% of their key performance indicators coming out of Google whether they know it or not.