Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
Adobe Experience Cloud Blog
OCTOBER 1, 2013
The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).
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