2015, Conversational Marketing and Customer Journey

Connect and convert with WhatsApp marketing software

Sprout Social

MAY 7, 2025

WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. This is a process of communicating 1:1 with your customers, to build your relationship with them and engage directly with their needs. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015.

Gen Z

Gen Z Marketers Marketing Communications

Conversational marketing: What it means for your social media strategy

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. Some 70% of people agree they expect conversational experiences from brands. And lackluster customer service experiences lead 50% of consumers to switch to a competitor.

Conversational Marketing

Conversational Marketing Health Transform Marketers

Marketing Pro Pulse

Connect and convert with WhatsApp marketing software

Conversational marketing: What it means for your social media strategy

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