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She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. We’ve also transitioned our acquisition model to using more paid advertising and online advertising. That really changed the direction of my life.”. Image provided by Apple Rose Beauty.
SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. This results in a higher return over investment (ROI) and lower customeracquisition cost (CAC) by employing SEO. Mobilegeddon (2015) : mobile-friendly became a ranking factor.
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