Remove 2015 Remove Direct Mail Remove Market Segmentation
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9 Account-based Marketing Case Studies

CXL

How Invoca combined data and direct mail to get a 33X ROI. Inbound-call intelligence platform Invoca saw 2015’s Dreamforce event as a great opportunity to meet with key accounts face-to-face. Failing forward with “explosive” direct mail pilots. Results of BillingTree’s ABM efforts. Results from their ABM efforts.