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4 Differences Between Creative and Marketing Agencies

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Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

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10+ Examples of Awesome Integrated Marketing Campaigns

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Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky.

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Marketing Pro Pulse

4 Differences Between Creative and Marketing Agencies

10+ Examples of Awesome Integrated Marketing Campaigns

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