Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Apart from text and images, interactive content includes games, animation, GIFs, videos, quizzes, polls, interactive infographics, interactive white papers, etc. photo credit Pixabay. says, “Web 2.0

PR

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal.

Influencer Marketing

Duct Tape Marketing

JANUARY 8, 2015

With inbound marketing, you provide valuable content like whitepapers, infographics and blog posts that help attract your ideal customer. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

Outbound Marketing

Marketing Insider Group

SEPTEMBER 15, 2015

Here are some of the best content marketing videos from 2015. The talk took place during the 2015 NewsCred # ThinkContent Summit , and highlighted how GE and Intel prove the reach of their content. Want to learn all about the sales funnel, and how it relates to PR and content marketing? B2B Content Marketing Tutorials.

Content Marketing