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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. Going faster and creating more noise in the market is not a strategy that will win.

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How Does Your Marketing Budget Grow? – Key Trends From The CMO Survey

The CMO Survey

Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets. for-profit companies on marketing spending. CMO Survey respondents, 95.3% Click here to participate in the next CMO Survey.

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

CMOs and their teams. The CMO job description has also undergone massive change in recent years. This explains why four in 10 CMOs knew more about AI than the average consumer (vs. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% And who’s on the ground, interacting with customers?

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7 Things You Can Learn from Influencers at Marketing Nation Summit

Adobe Experience Cloud Blog

Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Are you a future-ready marketing leader? In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?),

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information.