14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19
Econsultancy
FEBRUARY 23, 2022
In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively).
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