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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). Another example is Lululemon’s belt bag.

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