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Rebranding: How to Do It Right (Without Wrecking What You’ve Built)

Neil Patel

You must commit to overcommunication with your team, shareholders, and customers if your goal is a successful rebrand. It can be partial, such as a new logo, or full, such as a complete overhaul. It may also alienate your existing customers. It will answer questions like: What do customers really think?

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How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes. Look at Website Performance. Assign Custom Promo Codes. Assess Your Brand Reach Today.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

When done correctly, it can: Reduce launch costs Speed up time-to-market by prioritizing tasks Increase revenue potential Enhance brand identity and recognition Provide a competitive edge Furthermore, achieving alignment across the organization and delivering value to customers is essential. Once identified, get to know them.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

As the story goes, it was just over 100 years ago that Henry Ford announced at a company meeting that his customers could buy any color car they wanted, as long as it was black. Customers were mere hostages to the few companies that offered products and services in the past. What types of customization are there?

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The Ultimate Guide to SEO in 2018

Hubspot Marketing

What is the first thing you do when you need new marketing ideas? It doesn’t take elements like different customer information needs into consideration. In turn, it can ensure that your marketing strategies match the new buying behavior. Or even notice a flat tire in the car? My guess, you turn to Google.

SEO