9 Account-based Marketing Case Studies
CXL
JUNE 2, 2022
In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We How Invoca combined data and direct mail to get a 33X ROI.
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