Community-based marketing requires new leadership mindset
Businesses Grow
JANUARY 19, 2023
I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression.
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