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Why Big Data Means Big Responsibility for CMOs

Adobe Experience Cloud Blog

That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

We leverage ABM to focus on a specific set of accounts determined collaboratively by sales and marketing to deliver end-to-end programs at the account level with specific objectives and goals for targeted accounts. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

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