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Whether you're new to market research, this guide will provide you with a blueprint for conducting a thorough study of your market, target audience, competition, and more. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.
Combining all of these approaches, we arrive at four basic types of customization. Marketsegmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends.
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