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Data makes personalization possible. It’s the blood running through marketing’s veins. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. You’ve been connecting with customers through print ads for years. Getting in tune with your customers and colleagues.
That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. Analyze and Iterate.
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