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Why account-based marketing continues to grow

Martech

This shift from a reactive to proactive marketing approach is working well for many B2B companies. In the previous version of this report, ITSMA said 61% of B2B marketers planned to add technology to automate their ABM processes.

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The Power of Data Visualization: Insights, Tools, & Best Practices

Spiralytics

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent. during the forecast period.

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Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back

Litmus

In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, their staff, and more. Here’s what we found. . Download our guide ?.