Pam Didner

JULY 2, 2019

After that, Harriet can move on to 1H’2019 highlights and 2H’2019 plans. To learn more about content marketing in B2B, and management check out one of my previous posts How to Pilot a Content Marketing Initiative in a Traditional Marketing Organization. It ends with initiatives in progress and next steps.

Finance 79

Finance Marketing Marketers Traditional Marketing 79

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. Original visuals like infographics are considered the most effective by 40% of content marketers. Ascend2) 63% of companies using marketing automation outsource all or part of it.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertisers Advertising 144