The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers reported that they are spending 10.4%

CMO 100

CMO Transform Marketers Analytics 100

Content Marketing Institute

SEPTEMBER 26, 2018

In general, this means it’s supporting your marketing and business goals. Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. Cathy McPhillips , Content Marketing Institute . Tim Hayden , Brain + Trust Partners. And save Sept.

Content Marketing 108

Content Marketing Thought Leadership Marketers Marketing 108

Animalz blog

MAY 3, 2024

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Enterprise teams are larger and need more management, processes, and software to keep things running smoothly.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52