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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers reported that they are spending 10.4%

CMO 100
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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

In general, this means it’s supporting your marketing and business goals. Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. Cathy McPhillips , Content Marketing Institute . Tim Hayden , Brain + Trust Partners. And save Sept.

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How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Enterprise teams are larger and need more management, processes, and software to keep things running smoothly.