Remove 2020 Remove CRM Remove Shopper Market
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. During 2020 and the years immediately following, many Brands felt heightened pressure to take clear stances on social and political issues, largely fueled by the cultural reckoning that occurred in the wake of global events like the pandemic.

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Which Agency Services Are Clients Using the Most?

Set Up

Based on our survey data over the years, we believe the pandemic and 2020 caused many brands to reflect and reevaluate their brand, whether that was their mission statement, operations, or look. Direct Marketing/Email/CRM (This was more of a priority compared to other years. What does this survey data mean for brands?

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