Hubspot Marketing

JUNE 26, 2025

Instead, they advertised 100% “anus beef”. However, Katy Milkman, along with a large team of researchers, applied this idea to persuasive messaging in her fantastic 2021 study , which looked at how to encourage patients to get vaccinated for the flu at an upcoming doctor’s appointment. They didn't tell drivers to get a checkup.

Non-Profit

Hubspot Marketing

JULY 3, 2025

Is billboard advertising still relevant today? Although a broader concept about human behavior, costly signaling absolutely applies to advertising. So, let’s dive into how the costly signaling applies specifically to billboard advertising. Netflix How should Netflix advertise 1,000 new shows? But a billboard?

Advertising

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Search Marketers