Remove 2021 Remove Neuromarketing Remove Price
article thumbnail

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. The supermarket chain Tesco used this same principle to boost sales of its reduced-price veg. By creating an ad that rhymed (“Reduced in price. But, the new anchor shifted perceptions of the norm.

article thumbnail

Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

This requires a review of strategic aspects related to neuromarketing , for example, which reinforce the company’s identity in its public’s imagination. When your product, service or content is unique, people start looking for it at the added value, and not at the price charged or discount offered.

article thumbnail

This day in search marketing history: February 25

Search Engine Land

Andy Beal Launches Trackur For Monitoring Online Reputation 2008: You coud set up monitoring across a variety of sites on a set of keywords at a much lower price than reputation management firms generally charged.