Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Hubspot Marketing
JUNE 26, 2025
De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. The supermarket chain Tesco used this same principle to boost sales of its reduced-price veg. By creating an ad that rhymed (“Reduced in price. But, the new anchor shifted perceptions of the norm.
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