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Innovid becomes Olympics ad management partner

Martech

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. For instance, Apartments.com included the Tokyo Olympics as major part of their 2021 ad plan. Why we care.

Tentpole 109
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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. Marketing Plans for 2021 and Beyond. Marketing Plans for 2021 and Beyond.

CMO 52