Martech

DECEMBER 10, 2024

This figure has stagnated since 2021. Information overload and declining trust in brands have created a perfect storm where getting heard and seen is harder than ever. Only 50% of consumers trust the brands they do business with, per a recent survey from Qualtrics XM Institute.

Transform 136

Transform Whitepaper User-Generated CMO 136

The Drum

JUNE 27, 2025

But the introduction of name, image, and likeness (NIL) laws in 2021 has catalyzed a shift, especially in women’s basketball. Kimia Fariborz of DesignStudio looks at the young athletes swooshing the moment. For decades, women’s sports have been underrepresented in media coverage, sponsorships, and fan engagement.

Law 98

Law Gen Z Branding Marketing 98

The CMO Survey

APRIL 24, 2024

in August of 2021. Marketing Spending Marketing budget as a percentage of company budget is 10.2%, continuing its downward trend from a high of 13.8% in 2022 but not quite at its pandemic low of 9.8% In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. actual growth in the last year).

New Technology 289

New Technology CMO B2C Marketers 289

Backlinko

MAY 14, 2025

Canva grew its monthly active user base by 2.93x since December 2021. Heres a detailed breakdown of Canva revenue over time: Date Canva Revenue 2020 $500 million 2021 $1 billion 2023 $2 billion July 2024 $2.4 million in disclosed funding, including its latest $200 million Series F funding in 2021. million 2016 3.6

73

73

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube Shorts stats Shorts are one of the fastest-growing features on YouTubes platform.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Search Engine Land

JULY 2, 2024

of mobile are zero-click (2022) Zero-click Google searches rose to nearly 65% in 2020 (2021) Now, more than 50% of Google searches end without a click to other content, study finds (2019) 49% of all Google searches are no-click, study finds (2019) of desktop, 17.3%

User-Generated 136

User-Generated SEO Place Branding 136

illumin

NOVEMBER 12, 2024

Virginia Consumer Data Protection Act Virginia passed its Consumer Data Protection Act (CDPA) on March 2, 2021. Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act. This bill granted customers in the state of Virginia a limited number of rights over their data.

Law 98

Law Advertising Advertisers Health 98

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. These regulations posed challenges for marketers reliant on personalized targeting, but the industry is adapting. Dig deeper: U.S.

Law 129

Law User-Generated Email Marketing Education 129

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. Wrapping up While social media is an integral part of our life in 2021 – making it critical to business success in a digital world – it’s often confusing and frustrating.

Price 331

Price Promotion Social Media Marketing Customer 331

The Drum

JUNE 24, 2025

Since 2021, you’ve taken on a range of roles at Depop, recently relocating to New York as US brand and marketing lead. The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. Can you walk us through your career journey so far?

Gen Z 72

Gen Z Branding Global Marketing Marketers 72

Jeff Bullas

JANUARY 29, 2023

The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion in 2021. The most used free streaming service is YouTube, with 2.6 billion active users in 2022 and revenue of $8.6 There are also over 9 million e-commerce stores with over 2.1 billion customers.

Entertainment 278

Entertainment User-Generated Communications Management 278

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Because Apple Mail accounts for nearly half of all email opens, these changes have a considerable reach.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. However, the accompanying lack of transparency means brands don’t know how effective these are. Advertisers have limited control over where ads appear.

Branding 124

Branding Advertising Advertisers Retail 124

Backlinko

OCTOBER 16, 2024

Fliki Website: [link] Year founded: 2021 HQ: Dover, Delaware Users: 6 million Funding: No data available Description: Fliki is an AI text-to-video platform that generates video content at scale from text scripts or idea prompts in minutes. The software supports batch edits, enabling users to edit multiple images at once.

User-Generated 111

User-Generated Product 111

MarketingOps

DECEMBER 10, 2024

With that many teams having conversations, sharing documents, and scheduling meetings with prospects, customers, and suppliers well, the need for a CRM is a no-brainer, which is why we invested in HubSpot in 2021. Despite adopting HubSpot in 2021, I can say with confidence that we didnt start to see proper utilization until 2023.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

The Marketing Operations Leader

APRIL 8, 2025

Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Separate out your traffic: Use one subdomain for lifecycle emails Another for outbound sales A third for newsletters or promos When one stream gets flagged, it doesn’t take down your entire domain. Now open rates are inflated, unreliable, and misleading.

CRM 130

CRM Health Price Analytics 130

Search Engine Land

AUGUST 21, 2024

Google announced in 2021 that it would no longer allow advertisers to target users under 18 based on age, gender or interests. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens.

Advertising 82

Advertising Advertisers Entertainment Branding 82

Martech

SEPTEMBER 20, 2024

That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Furthermore, these breaches are expensive and slow to be discovered.

Law 122

Law Fashion Communications Management 122

Martech

MAY 27, 2025

Informatica was taken private in 2015 and went public again in 2021. The deal is Salesforce’s largest since it bought Slack in 2021 for $28 billion. Salesforce was one of several other companies trying to buy Informatica. Email: See terms.

CRM 102

CRM Management Product Customer 102

Search Engine Land

JULY 16, 2024

The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one. The September 2022 broad core update was less impactful than previous core updates and finished on Sept. The May 2022 broad core update was a significant and fast update. Other updates.

SEO 103

SEO 103

Hootsuite

JANUARY 3, 2025

— Greta Thunberg (@GretaThunberg) March 3, 2021 B Corp: National Beer Day B Corp tapped National Beer Day to highlight its community of certified brewers. Stop separating "humans" and "nature" Humans are part of nature.

Food 116

Food Health Law Non-Profit 116

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 This year, Microsoft has reportedly invested an additional $10 billion in the startup known as “OpenAI,” which released its highly successful ChapGPT platform in November of last year. Why should you care?

Transform 340

Transform Marketing Strategy Marketers Marketing 340

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. For instance, the Conference Board Consumer Confidence Index dropped to 98.3

Millennials 83

Millennials Price CRM Marketers 83

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 127

Transform Manufacturing Copywriting Law 127

Martech

OCTOBER 17, 2024

A Deloitte article from 2021 makes this point well. When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. Many consumers simply admit defeat and say privacy is a thing of the past.

Customer 126

Customer Real Estate Law Advertisers 126

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   Finally, in 2021 I decided to hire a talent manager to help with these partnerships.

Branding 109

Branding Thought Leadership Health Management 109

Search Engine Roundtable

JUNE 20, 2025

Back in November 2021, it began sending some searchers to translated versions of webpages through the search results. Google then in May 2022 started to report on how often this happened within Search Console.

102

102

illumin

JULY 23, 2024

In fact, the Ericsson Emodo Primary Survey Research Study in 2021 found that 68% of respondents agreed or strongly agreed that engaging AR ad experiences reflected positively on the brand on question; 74% said those ads with AR experiences would be more likely to capture their interest or attention than regular ads.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z 110

Gen Z Social Media Marketing User-Generated Millennials 110

The Drum

JUNE 24, 2025

In November 2021, Coca-Cola went from wrangling 6,000 agency partners to consolidating its $4bn global advertising and media business exclusively into WPP and its bespoke Open X model , looking to break down silos and deliver consistency and integration across the marketing of its 200 brands in as many global markets.

Global Marketing 66

Global Marketing Advertising Advertisers Branding 66

Hubspot Marketing

JUNE 26, 2025

However, Katy Milkman, along with a large team of researchers, applied this idea to persuasive messaging in her fantastic 2021 study , which looked at how to encourage patients to get vaccinated for the flu at an upcoming doctor’s appointment. more likely to get vaccinated, as the reservation language boosts feelings of ownership.

Non-Profit 92

Non-Profit Branding Health Price 92

Adams & Knight Marketing

JANUARY 11, 2023

She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Prior to joining the agency, Pinto served as a marketing specialist for New Park Creative in Hartford as well as in various marketing and communications roles at Leadership Greater Hartford and the Hartford Yard Goats.

PR 246

PR Digital Marketing Education Management 246

Jeff Bullas

DECEMBER 2, 2022

In September 2021, TikTok announced it had reached one billion active users worldwide, with 142.2 TikTok is hard to ignore. It is addictive and compelling and needs to be considered in your social media marketing strategy. Here are some numbers to think about. million users in North America.

Transform 317

Transform Social Media Marketing Entertainment Advertisers 317

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed.

Advertisers 90

Advertisers Advertising Place Search Marketers 90