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The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
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In March 2021, Optimizely acquired Zaius. It’s just over a month since the long-established ActionIQ was acquired by Uniphore. However, the acquisition in this case by a DXP brings to mind older stories. In December 2019, Acquia acquired AgilOne. In the same month, Sitecore acquired Boxever.
This figure has stagnated since 2021. Information overload and declining trust in brands have created a perfect storm where getting heard and seen is harder than ever. Only 50% of consumers trust the brands they do business with, per a recent survey from Qualtrics XM Institute.
But the introduction of name, image, and likeness (NIL) laws in 2021 has catalyzed a shift, especially in women’s basketball. Kimia Fariborz of DesignStudio looks at the young athletes swooshing the moment. For decades, women’s sports have been underrepresented in media coverage, sponsorships, and fan engagement.
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in August of 2021. Marketing Spending Marketing budget as a percentage of company budget is 10.2%, continuing its downward trend from a high of 13.8% in 2022 but not quite at its pandemic low of 9.8% In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. actual growth in the last year).
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Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube Shorts stats Shorts are one of the fastest-growing features on YouTubes platform.
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Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. These regulations posed challenges for marketers reliant on personalized targeting, but the industry is adapting. Dig deeper: U.S.
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The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion in 2021. The most used free streaming service is YouTube, with 2.6 billion active users in 2022 and revenue of $8.6 There are also over 9 million e-commerce stores with over 2.1 billion customers.
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Fliki Website: [link] Year founded: 2021 HQ: Dover, Delaware Users: 6 million Funding: No data available Description: Fliki is an AI text-to-video platform that generates video content at scale from text scripts or idea prompts in minutes. The software supports batch edits, enabling users to edit multiple images at once.
With that many teams having conversations, sharing documents, and scheduling meetings with prospects, customers, and suppliers well, the need for a CRM is a no-brainer, which is why we invested in HubSpot in 2021. Despite adopting HubSpot in 2021, I can say with confidence that we didnt start to see proper utilization until 2023.
Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Separate out your traffic: Use one subdomain for lifecycle emails Another for outbound sales A third for newsletters or promos When one stream gets flagged, it doesn’t take down your entire domain. Now open rates are inflated, unreliable, and misleading.
Google announced in 2021 that it would no longer allow advertisers to target users under 18 based on age, gender or interests. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens.
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Informatica was taken private in 2015 and went public again in 2021. The deal is Salesforce’s largest since it bought Slack in 2021 for $28 billion. Salesforce was one of several other companies trying to buy Informatica. Email: See terms.
The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one. The September 2022 broad core update was less impactful than previous core updates and finished on Sept. The May 2022 broad core update was a significant and fast update. Other updates.
— Greta Thunberg (@GretaThunberg) March 3, 2021 B Corp: National Beer Day B Corp tapped National Beer Day to highlight its community of certified brewers. Stop separating "humans" and "nature" Humans are part of nature.
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in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. For instance, the Conference Board Consumer Confidence Index dropped to 98.3
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A Deloitte article from 2021 makes this point well. When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. Many consumers simply admit defeat and say privacy is a thing of the past.
I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform. Finally, in 2021 I decided to hire a talent manager to help with these partnerships.
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In fact, the Ericsson Emodo Primary Survey Research Study in 2021 found that 68% of respondents agreed or strongly agreed that engaging AR ad experiences reflected positively on the brand on question; 74% said those ads with AR experiences would be more likely to capture their interest or attention than regular ads.
TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.
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She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Prior to joining the agency, Pinto served as a marketing specialist for New Park Creative in Hartford as well as in various marketing and communications roles at Leadership Greater Hartford and the Hartford Yard Goats.
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