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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.” The good news?

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10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You don’t want users to watch your ad and move on.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

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Four Ways to Maximize Your Marketing Budget

Trade Press Services Newsletter

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Nurture and generate high-quality leads? 91% of B2B marketers use content marketing.

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

Without consistently growing your traffic, your content marketing efforts will fall flat. Leads: Ultimately, the reason you’re driving traffic to your website is to generate interest and leads in your business or content. Grow my newsletter subscription list by 500 contacts by June 1, 2021. White papers.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.