Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Branded social media DM tactics are growing. Over half of marketers eye TikTok for future investments.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. alone boasts approximately 32 million bloggers as of 2022.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Buffer Marketing

OCTOBER 9, 2023

monthly active users in 2022. Consider exploring Mastodon for a diverse social media strategy, especially if aligned with its community-driven ethos. BeReal’s Global Campaign BeReal kicks off a global marketing campaign to find 'The Realest Person on Earth' with a 3-week paid vacation prize.

Gen Z 89

Gen Z User-Generated Transform Education 89