Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Our Social Trends 2022 report , and future updates, where we do that for you.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. In addition to personalized marketing messages, find ways to listen and respond to their questions. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

DECEMBER 1, 2021

Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Trend #1: Personalized Content. The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing.

Market Trends 144

Market Trends Content Marketing Millennials Influencer Marketing 144

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Personalized marketing content. Personalized content is more important than ever.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144