2023 Analytics Key Performance Indicator Whitepaper 
Martech
JANUARY 26, 2023
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.
Search Engine Land
APRIL 17, 2024
Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”
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Martech
APRIL 18, 2024
Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”
Sprout Social
JANUARY 24, 2024
Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. That’s why tracking key influencer marketing metrics effectively has become crucial. You can also use Google Analytics for social media reporting and influencer marketing metrics.
Hootsuite
MAY 9, 2023
It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Social media channels.
Marketing Insider Group
FEBRUARY 27, 2024
Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Measuring & Assessing Utilize analytics tools to track the performance of your campaign.
Search Engine Land
MAY 13, 2024
Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The answer lies in analyzing your performance and continuously optimizing your approach.
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