Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 95

Influencer Marketing User-Generated Key Performance Indicator Analytics 95

Marketing Insider Group

JUNE 1, 2021

It defines your objectives and what success should look like by determining KPIs (key performance indicators). There are so many possible options here, but in concentrating on what metrics provide a clear picture around performance, you should focus on: Consumption Metrics. Image: Google Analytics. Wrangling Data.

Content Marketing 130

Content Marketing Key Performance Indicator User-Generated Whitepaper 130

Backlinko

MAY 14, 2024

Google Analytics also helps with market research. Like white papers and case studies. Measure and Optimize Your Marketing Performance Set Up Tracking and Analytics You can’t improve what you don’t measure. Compile a list of phrases to gain deeper insights into your audience. And provide the best ROI.

PR 104

PR Customer loyalty User-Generated Marketing 104

Rock Content

AUGUST 6, 2023

One way to achieve this is through the use of Google Analytics , a free tool that can provide your team with helpful insights into how visitors interact with your brand and which marketing campaigns are most successful. However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information.

Key Performance Indicator 66

Key Performance Indicator Marketing Marketers Whitepaper 66

Search Engine Land

MARCH 3, 2023

Web analytics tool (like Google Analytics) Content management system ( WordPress , Drupal, Joomla, etc.) Determine: The key performance indicators (KPIs) you can attach to your goals. Alternately, if you decide to invest in video or infographics, you need people with those skill sets.

Real Estate 102

Real Estate Key Performance Indicator Whitepaper Promotion 102

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. June: Take a Good, Hard Look at Your Analytics. We tricked you!

Marketing Strategy 127

Marketing Strategy Content Marketing Whitepaper Manufacturing 127

Adobe Experience Cloud Blog

MAY 8, 2019

In the mid-funnel, research-and-consideration stage, your job is to educate buyers of the challenges they face and help them solve their issues with things like whitepapers, buying guides, analyst reports, and ROI calculators.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Search Engine Land

MARCH 6, 2023

Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. At a base level, you'll need a content management system (like WordPress), a keyword research tool, an analytics tool, and an editing tool. Keep in mind you may need to diversify to more than one type.

Key Performance Indicator 96

Key Performance Indicator Promotion Whitepaper eBook 96

SMA Marketing

APRIL 18, 2024

Website analytics and social media tracking tools allow you to monitor key metrics such as website traffic, lead generation, and engagement rates. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

CXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Google Analytics and CRM) used to track them. Marketing strategy. Usage policies. Marketing software.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Duct Tape Marketing

SEPTEMBER 4, 2018

Some people will be willing to take online reviews, social media posts, and offers like white papers or webinars as enough to convince them to become a customer. Marketing teams are likely using Google Analytics or a similar tool to collect their data, while the sales team is probably using a CRM platform.

Whitepaper 63

Whitepaper Key Performance Indicator CRM Communications 63

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. Google Analytics. What metrics and data will you monitor? Brandwatch.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

MARCH 31, 2020

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. How the Twitter Algorithm Works. Conversion rate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hubspot Marketing

NOVEMBER 30, 2022

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Adobe Experience Cloud Blog

OCTOBER 18, 2012

What key metrics do you report on a weekly, monthly, and quarterly basis? What key performance indicators (KPIs) will you use to determine if your revenue processes are on track? Marketo whitepaper: The ROI of Marketing Automation (registration required). Measurement and Metrics. How do you measure campaign ROI?

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Measuring & Assessing Utilize analytics tools to track the performance of your campaign.

Whitepaper 94

Whitepaper Key Performance Indicator Direct Mail eBook 94

Scoop.it!

MARCH 17, 2022

Other factors to consider include competitor analysis and social media analytics. Analytics aside, you need to keep your ideal customer in mind. Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. Measuring results.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. These tools also offer alerts and analytics to help you understand your campaigns. Measure performance to ensure it’s always delivering the best marketing ROI. Publish Frequently.

Whitepaper 117

Whitepaper eBook Key Performance Indicator User-Generated 117

Marketing Insider Group

DECEMBER 20, 2021

They show how effectively campaigns are tracking for Key Performance Indicators (KPIs) and help marketers develop a clear picture of their strategy, continuously optimize it, and plan for the future. What Are Marketing Metrics? Marketing metrics are quantifiable data points that help measure the success of a marketing campaign.

Key Performance Indicator 117

Key Performance Indicator Whitepaper User-Generated Marketing 117

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. Google Analytics is a good example.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Create a video marketing strategy, says @NobleDigitalOne.

Video Marketing 108

Video Marketing Marketing Strategy Key Performance Indicator Transform 108

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). Without a critical mass of views, it is hard to use the analytics to learn any useful lessons about your video content. The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success.

Video Marketing 109

Video Marketing Key Performance Indicator Whitepaper Marketing 109

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Hubspot Marketing

JULY 31, 2019

You can pull this information from Google Analytics or your social media analytics tools. White papers. Your content distribution strategy should involve setting goals for your content key performance indicators (KPIs) and their subsequent metrics: key performance indicators.

PR 144

PR Key Performance Indicator Price Whitepaper 144

Tiecas

OCTOBER 16, 2023

This involves tracking key performance indicators (KPIs) like website traffic, lead generation, social media engagement, and conversion rates. Examples of gated content include eBooks, whitepapers, and case studies. They are not impressed by top-of-funnel stats from Google Analytics.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52